Digital marketing keeps shifting — what worked last year may already be losing effectiveness. Here is what we are seeing work right now for our clients.
Short-form video is not optional anymore
Reels, shorts, and TikTok-style content consistently outperform static posts for reach and engagement.
First-party data matters more than ever
As third-party cookies fade out, owning your email list and customer data directly is becoming a real competitive advantage.
- Invest in email and SMS marketing
- Run retargeting off your own audiences
- Track what actually drives revenue, not just clicks